Digital Marketing Certificate

Want to build a digital marketing career? You need tools.

The Digital Marketing Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of Integrated Marketing Communications (IMC). IMC uses both traditional communication tools (e.g. media advertising, public relations, direct marketing, etc.) along with emerging digital communication tools to create a rich and seamless consumer experience across various media channels.

The certificate program can be completed online, in-person or a combination of both. It requires you to apply what you learn while working with a local organization to develop or manage digital marketing strategies using current best practices.

If you decide to further your education, you can apply the certificate towards UAB’s MS in Interdisciplinary Graduate Studies opens a new website, which allows you to customize your degree to fit your needs by combining two areas of study from several approved graduate certificate programs.