On Wednesday, March 19, Anupam Agarwal, M.D., senior vice president for Medicine and dean of UAB Marnix E. Heersink School of Medicine, and Dawn Bulgarella, MSHA, CPA, chief executive officer of UAB Health System, jointly unveiled a unified brand and logo system that brings together the institutions’ research, education, and clinical care efforts under one brand — UAB Medicine. This is the first time the academic and clinical enterprises will fully share the same logo.

With this change, the UAB Medicine brand will now encompass all aspects of the academic medical center, including the UAB Heersink School of Medicine and its departments, centers, institutes, and programs.

This update is part of a broader university-wide initiative to refresh and elevate the UAB brand. “We are confident it will strengthen our identity and position us for continued growth,” Agarwal and Bulgarella said in their announcement. “It also reinforces our standing among peers while further elevating our national reputation as a leader in health care.”

While this brand transformation reflects our growth and innovation as an institution, our mission, vision, and core values remain unchanged.

To learn more about the implementation of the new unified UAB Medicine brand, visit ONE.