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Tom DeCarlo, Ph.D.

Sales force management  • New product development • Market analysis and segmentation  • Brand management

Media contact: Tehreem Khan, tkhan1@uab.edu 

candice dye experts2017

Thomas (Tom) DeCarlo, Ph.D.

Collat School of Business

Ben S. Weil Endowed Chair of Industrial Distribution and Professor of Marketing and Industrial Distribution

  

 

Areas of expertise:

  • Sales force management
  • New product development
  • Market analysis and segmentation
  • Brand management

 

 

DeCarlo is the Ben S. Weil Endowed Chair of Industrial Distribution and Professor of Marketing and Industrial Distribution. He teaches courses in creating and delivering customer value, distribution management, creative solutions in distribution, distribution policies and industrial distribution management. 

DeCarlo's primary research interests deal with strategic issues in selling and sales force management, customer relationship management, and marketing communications. His research has been published in journals such as, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Personal Selling and Sales Management, Journal of International Business Studies, Journal of Service Research, Industrial Marketing Management, among others.

 

 

 

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