August 7, 2003

BIRMINGHAM, AL — Actor Arnold Schwarzenegger has joined the recall race for governor in California. When a candidate is a popular entertainer, how do voters perceive them? What impact does their candidacy have on an election?

University of Alabama at Birmingham (UAB) associate professor of communication studies Larry Powell, Ph.D., is available for comment and analysis. Powell is co-author of the book Political Campaign Communication Inside and Out (Allyn & Bacon Publishing, 2002). Powell is a pollster and an associate professor of communication studies. He has conducted numerous statewide opinion polls. In addition, he has worked as a press secretary, speechwriter and communications consultant for dozens of political candidates.

“Arnold has an advantage in this race. Assuming that Governor Davis is recalled, the new governor will be selected by a plurality — not a majority — among those on the alternative ballot. That means his name identification automatically makes him a major contender, since he doesn’t have to convince as many people about his political credentials.”

For interviews, contact: Gail Short, UAB Media Relations, (205) 934-8931 or gshort@uab.edu.