Tobacco Free Families Campaign Wins Three National Awards

The media campaign for Alabama Tobacco Free Families, a research project of the UAB Department of Family and Community Medicine, recently won two gold and one silver National Health Information Awards for best consumer health information materials. The campaign was one of 1,100 entries in the 2003 competition hosted by the Health Information Resource Center, a national clearinghouse for consumer health programs and materials.

October 1, 2003

BIRMINGHAM, AL — The media campaign for Alabama Tobacco Free Families, a research project of the UAB Department of Family and Community Medicine, recently won two gold and one silver National Health Information Awards for best consumer health information materials. The campaign was one of 1,100 entries in the 2003 competition hosted by the Health Information Resource Center, a national clearinghouse for consumer health programs and materials.

Conceived by Luckie & Co., a Birmingham ad agency, the campaign has played an important role in the project’s aim to focus attention on the risks and costs of tobacco use, especially among women of childbearing age. “This year has been especially rewarding,” said Myra Crawford, Ph.D., principal investigator of the research project and director of research with UAB’s Department of Family and Community Medicine. “Alabama reduced its rates of infant mortality and low-weight births. Also, the state legislated a Clean Indoor Act and raised excise taxes on tobacco products.”

Previous awards won by the campaign include a Cannes Lions International Advertising Festival Award, a national Telly Award; and the Best Marketing Campaign of 2002 Award, presented by the Alabama Chapter of the American Marketing Association.

Alabama Tobacco Free Families is funded by the National Cancer Institute of the National Institutes of Health.