With three little words, new ads for UAB encourage viewers to see themselves as part of a team that can forge opportunities, spark creativity, devise solutions, fashion cures and transform ideas into businesses when they contribute to The Campaign for UAB: Give Something, Change Everything.
"Let’s do this."
The new spots airing in Birmingham also are complemented by an online advertising campaign illustrating ways gifts can
- Change lives through education and outreach,
- Build a better world through innovation and entrepreneurship,
- Advance knowledge through discovery and creativity, and
- Accelerate breakthroughs through research and patient care.
The 30-second spots, which will air through Thanksgiving, have a decidedly local origin. They were filmed on campus and produced by The Campaign for UAB co-chair Theresa Bruno using local talent, and the score for the spots was created by jazz guitarist and UAB artist-in-residence Eric Essix. UAB President Ray Watts, M.D., and School of Medicine Dean Selwyn Vickers, M.D., also make an appearance.
The timing of this advertising campaign coincides with the approaching one-year mark of the public phase of the $1 billion comprehensive campaign, which recently surpassed the halfway mark of $500 million.
Find all the ways you can give now.
