There are a wide range of visual assets available to you. If you are developing creative content for internal or external audiences that carries the UAB name, then it should be of professional quality and should meet UAB brand standards.
Many of our internal work is done by our Learning Resource Center team located in LRC 203. If you require an external vendor for your creative project, please visit UAB's Marketing Approval Process before starting. All freelance vendors must sign UAB’s vendor approval form. Please
Photos
Headshots (LRC, free)- Headshots (UAB, $30)
- Style Guide
- UAB Image Gallery (access with Blazer ID)
- Flickr (SHP pics thru 02/20)
- Media Release Form
Videos
Please submit a publicity request if you need assistance producing content for your area.
Collaborative. Creative. Credible. Forward. Reliable.
These words define the communication team – this is how we work together to position the School of Health Professions’ brand in order to differentiate our school from all similar schools.
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Collaborative
Authentic
Conscientious
Relevant -
Creative
Engaging
Curious
Fun -
Credible
Ethical
Honest
Fair -
Forward
Meaningful
Visionary
Futuristic -
Reliable
Purposeful
Clear
Concise
Just like you - each of our programs are unique. So we created an individualized postcard for each of our programs to deliver to potential students. As you look through them, you will notice they follow the UAB and School of Health Professions brand in the big picture. But within each are unique details about each that show you why they stand apart from each other as well as from other programs like them.
We have separated them below by department. Within each department, they are further divided by undergraduate and graduate programs. Each postcard is downloadable so we encourage you to take a closer look at the program that is right for you or the program that is right for a student you know.
School of Health Professions Publicity Request
The communications team is here to help coordinate all communication efforts.
Internally we have SHP Things to Know, a bi-monthly email covering announcements around the school and SHP Wellness in Action, a monthly email covering our physical, emotional, and mental wellness.
Externally we have SHP News, our website dedicated to the latest highlights from faculty, staff, students, programs, and alumni.
At the school-level, we also have active social media pages on LinkedIn, Facebook, Instagram, Twitter, and YouTube.
In addition, we work with University Relations to place SHP stories on UAB News, in the UAB eReporter (email to employees every Tuesday and Friday) and GreenMail (email to students every Wednesday), and in traditional and non-traditional news media.
Please fill out our form and we can help you navigate and strategize potential coverage.
Submit Request
The School of Health Professions' communications team leads all communication efforts across the School through compelling storytelling, creativity, and strategy. We capture, curate, and share how the School embodies its mission and vision, amplifying our impact on our community and beyond. Below are the modalities that outline much of what we do.
Digital Campaigns
| Item | Purpose | Audience | Frequency |
|---|---|---|---|
| Gain general brand awareness. Leverage personal connection. Share success stories. Program updates. Promote events. | Parents, Potential Students, Alumni, Graduate Students, Faculty, Staff, Donors. | Post 1 - 2 times per week. | |
| Promote the culture of student life in SHP. Gain lead conversions. Share success stories. Program Updates. Promote Events. | Potential graduate students, current students (mostly undergraduate) and collaborators. | Post 3 - 4 times per week. Post Stories every day. | |
| Alumni tool (track career paths, read testimonials). Showcase programs. Share success stories. | Alumni, potential students, current students, faculty, staff, donors, and collaborators. | Post 3+ times per week. | |
| Promote academic advances. Research updates. Faculty/student/program highlights. | Faculty, graduate students, community members. | Organic posts 1 - 2 times per week. ReTweets and Likes every day. | |
| Websites | Turn visitors into prospects and convert prospects into clients. | Potential students, hires, collaborators, etc. | 24/7 |
Informational Campaigns
| Item | Purpose | Audience | Frequency |
|---|---|---|---|
| Promotional Postcards | Physical and/or digital takeaways and leave-behinds with contact information and calls to action. | Potential students. | Review annually. |
| Open Houses | Showcase program highlights. | Potential students. | As needed. |
| Information Sessions | Q&A for candidates. | Potential students. | As needed. |
| Digital Monitors | Informational. Events, news, and announcements. | Internal | 24/7 |
Attended Events
| Item | Purpose | Audience | Frequency |
|---|---|---|---|
| Alumni Events | Networking and staying in touch. | Alumni | Varies |
| Breakfast with Blazers | Alumni share knowledge and connect with students from their program. | Alumni and students. | Varies |
| Town Hall | Provide updates and answer questions. | Internal | Bi-monthly |
| Forum | Deliver information and presentations to UAB staff. | Staff | Bi-annual |
| Webinars | Provide knowledge and answer questions. | Internal/External | Varies |
| Scholarship Luncheon | Publicly recognize donors and scholars. | Donors, recipients, and department/program members. | Annual |
| SHP Awards | Highlight and commend high achievers. | Internal | Annual |
Impact Materials
| Item | Purpose | Audience | Frequency |
|---|---|---|---|
| Dean's Report | Showcase highlights of previous year. | Internal, potential collaborators, and stakeholders. | Annual |
| State of School | Video presentation highlighting accomplishments. | Internal, potential collaborators, and stakeholders. | Annual |
| Snapshots | Magazine profiling alumni success. | Alumni | Annual |
| Viewbook | Overview of city, UAB and SHP. Mini-profiles of each of our programs. | Potential students. | Bi-Annual |
Below are the questions that our team receives most often.
Don't see your question below?
Logos and Websites
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Where can I get the UAB logo?
Putting the UAB logo on your print and electronic communications connects you to the reputation of the UAB School of Health Professions and is required for University Relations' approval. Click here to visit UR's official logo page and download the UAB SHP logo.
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Can my department/program/lab/group have our own logo?
Because logos are limited to schools/colleges, new standards have been developed for identifying departments, programs, labs and groups. Click here (and select "Department & Program Logos) to see examples.
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Can my lab have its own website?
Yes. UAB offers the WordPress platform to faculty, administrators, researchers and staff interested in representing their research. Click here to learn more.
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What is the process/timeline for a graphic design project?
- Planning: estimate 1 - 3 weeks for brainstorming and content development depending on size of project.
- Designing: estimate 1 - 3 weeks for design layout depending on size of project.
- Proofing: review and approval generally takes 2 weeks.
- Production (digital): estimate 1 week if you need social media, website posts, etc.
- Production (print): estimate 5 weeks from submitting approved piece to delivery.
- Distribution: estimate 1 week for mail delivery.
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Can you help with my UAB Profiles/Scholars page?
Unfortunately this can only be managed by the individual with a profile page. UAB provides access to helpful videos and training sessions to support you. You can also
email the profiles team for personal assistance. -
How do I edit my website?
We have a partnership with University Relations Web Communications to make edits to SHP websites. Please click here to submit an official request.
If this is for a lab website on the WordPress platform, click here for support and training.
Promotional Materials
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How do I promote my event?
If this is an alumni event, please
email Amanda Sherman for support from the External Relations Team. Contact Kevin Storrvia email for communication support. We also recommend you click here to add your event to the UAB Calendar. -
What is the process for a graphic design project?
- Planning: estimate 1 - 3 weeks for brainstorming and content development depending on size of project.
- Designing: estimate 1 - 3 weeks for design layout depending on size of project.
- Proofing: review and approval generally takes 2 weeks.
- Production (digital): estimate 1 week if you need social media, website posts, etc.
- Production (print): estimate 5 weeks from submitting approved piece to delivery.
- Distribution: estimate 1 week for mail delivery.
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What is the process to purchase promotional materials? (design help needed)
- Creative Meeting: estimate 1 - 3 weeks for idea development.
- Choose Vendor: you must use a UAB approved vendor.
- Design: estimate 1 - 3 weeks for design layout depending on project size and current workload.
- Proofing: estimate at least 2 weeks in case your design is denied by University Relations.
- UAB Approval: all materials must go through the UAB Marketing & Advertising Approval Form.
- Production: estimate 2 - 4 weeks from submission to end.
- Distribution: estimate 1 week for mail delivery.
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What is the process to purchase promotional materials? (no design help needed)
- Choose Vendor: you must use a UAB approved vendor.
- Proofing: estimate at least 2 weeks in case your design is denied by University Relations.
- UAB Approval: all materials must go through the UAB Marketing & Advertising Approval Form.
- Production: estimate 2 - 4 weeks from submission to end.
- Distribution: estimate 1 week for mail delivery.
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Does the SHP team design print or digital ads?
Yes. Please allow three weeks for planning and production. We will need ad specs, deadline, word copy, and a hi-res image to complete the process. When you are ready, click here to submit a request through our digital marketing webpage.
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How do I get photos or videos?
Taking New Photos/Videos
- Learning Resource Center: please
click here to email them for headshots, classrooms, events, etc. - University Relations: headshots taken ($30/per) Tuesdays, limited availability for general work.
- Freelance: all hires must first be approved by University Relations.
Finding Old Photos/Videos
- UAB Images: wide selection from across campus, available with Blazer ID/password.
- Flickr: photos taken across SHP thru February 2020.
- SHP Archives: if you still can't find what you need,
email Kevin Storr .
- Learning Resource Center: please
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How do I get something printed? (process)
Your print materials, like your students and alumni, are a direct reflection of your program so it is imperative you use high-quality printing. The standard process for quick turnaround, high quality printing is to use UAB Copy Services.
- Download, save and fill out their Printing/Mailing Internal Order Form.
- Include relevant project specifications (see sample email below).
- Attach artwork (usually a high-res PDF file).
- Send to UAB Copy Services at
CopyServices@uab.edu .
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How do I get something printed? (sample email)
Hello,
I would like to place a print order for an ITEM HERE. The order form and artwork are attached.
Project: PROJECT NAME HERE
- SIZE: 8.5”x 11”
- COLOR: 4/0 (example for single-sided printing)
- PAPER: 80# Silk Text (typical for flyers)
- QUANTITY: NUMBER HERE
- ORACLE#: NUMBER HERE
- DELIVERABLE DATE: DD/MM/YYYY (pick-up yourself to save time, otherwise add 2-3 days for campus mail)
Please deliver to NAME HERE, ADDRESS HERE, by DATE HERE. Let me know if you have any questions.
Thank you,
YOUR NAME HERE
Media (Social, News, Emails, Web, Ads, etc.)
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May my program have a social media account?
Academic/organizational units are free to create and maintain a presence on social media that is professional, technically secure and does not violate university web policies or laws that govern the dissemination of public information. Click here to see all UAB guidelines. The SHP communications team provides oversight, training and resources for all officially recognized UAB social media. Please
click here to contact Jessica Jernigan for a brief discussion before you begin. -
How do I get a story on SHP media outlets?
If you have not submitted a request to University Relations, or your request has been denied, please click here to fill out an SHP request. A member of our team will be with you soon after to discuss available options.
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How do I get a story in eReporter/GreenMail/traditional media?
UAB University Relations handles all of these requests. Click here to submit a publicity request directly to them.
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How do I get an announcement on digital monitors?
Click here to visit our digital marketing section where you will find guidelines and guidance for creating a digital slide as well as a form to upload the slide for promotion.
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How do I get an announcement in SHP Things to Know?
Simple,
click here to email Kevin Storr and make your request. -
How do I send a targeted email?
If the audience for your email is appropriate, we have several ways to assist you. Click here to learn more about our digitial marketing options.
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How do I get photos or videos?
Taking New Photos/Videos
- Learning Resource Center: please
click here to email them for headshots, classrooms, events, etc. - University Relations: headshots taken ($30/per) Tuesdays, limited availability for general work.
- Freelance: all hires must first be approved by University Relations.
Finding Old Photos/Videos
- UAB Images: wide selection from across campus, available with Blazer ID/password.
- Flickr: photos taken across SHP thru February 2020.
- SHP Archives: if you still can't find what you need,
email Kevin Storr .
- Learning Resource Center: please
-
How do I get an ad on the Blazer Express?
Blazer Express Advertising provides UAB schools, departments, programs and organizations the opportunity to boost your message to the Blazer community. You can purchase ads inside the bus, at the bus shelters, or on the bus. Click here to visit their website for pricing.
The School of Health Professions has digital signs at every elevator in SHPB, at the 9th Avenue Entrance, and in the Learning Resource Center lobby. The SHP communications team will review all sign content and sign submissions. We can also help you submit requests for placement in the Hill Center, the Rec Center, and other campus locations.
To apply for signage, or to ask for assistance designing your signage, please click here and submit a request.
Please note that all signage must meet UAB and SHP guidelines and standards.
Signage Requirements
- 1280px by 720px (see image to right)
- HORIZONTAL (not vertical)
- .PNG or .JPG (not PDF)
Per UAB Marketing and Communications, digital letterhead is intended for e-mail and digital applications only. It should not be printed or distributed in any other format.
All print stationery must have the official UAB watermark and be ordered through UAB Printing Services (
Please Note: This request form is solely for departments in the School of Health Professions. Click here for a complete list of the communicators for other schools and colleges across UAB.