UAB Medicine Brand
Please use the UAB Medicine brand when communicating with or marketing to patients, referring physicians, or general consumers about clinical care.
University Brand
Please use the university brand when communicating or marketing for development, faculty and staff recruitment, or research purposes.
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Guidelines & Resources
Logos
Type Color Standard Logo O'Neal Comprehensive Cancer Center at UAB 
Without ® Color png eps Green png eps B/W png eps White png eps With ® Color png eps Green png eps B/W png eps White png eps To request a merchandise shortcut version of the logo (for small imprint areas), please contact
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Copy Guidelines
First Formal Mention (e.g. Press Release, etc.):
O’Neal Comprehensive Cancer Center at the University of Alabama at Birmingham
First Informal Mention (e.g. Headlines, Titles When Formal Mention Has Already Been Used, etc.):
O’Neal Comprehensive Cancer Center at UAB
Second Mention
O’Neal Comprehensive Cancer Center
All Subsequent Mentions
O’Neal Cancer Center
Please Do Not Use
OCCC
O’Neal CCC