Core Logos

We are removing "Knowledge that will change your world" from the core logo. Units may still use this tagline in existing materials; however, University Relations will no longer distribute the logo with the tagline locked up.

The core UAB logo — monogram + wordmark — now comes in an extreme horizontal format, designed to work best in the tight spaces on mobile screens.

Standard Logo

The standard UAB logo (monogram + wordmark) incorporates two graphic elements: the UAB monogram and “The University of Alabama at Birmingham” wordmark.

Centered Logo

The centered logo can be used when space is limited or when the logo must appear in a grouping with other logos, such as with sponsorships or partnership listings.

Extreme Horizontal Logo

The extreme horizontal logo can be used when space is limited or when the logo must appear in the tight spaces of screens on digital devices.

UAB Watermark

The circular watermark may be used only where embroidery patches traditionally have been used on uniforms such as lab coats, smocks, and scrubs. Where required, metallic medallions, coins, certificates, and lapel pins also may use a circular configuration. The watermark should be paired with the full UAB logo where possible.

University Seal

The university seal is a registered trademark reserved for official and ceremonial uses only, as determined by University Relations. Examples include diplomas, legal documents, commencement programs, policy manuals, formal invitations, certificates, and awards. The official seal symbolizes the formal authority vested in the university.

School/College/Central Unit Logos

The unit logos combine the UAB logo and a school/college/central unit identifier in a single graphic image. In order to establish greater brand consistency — and with the understanding that many people who see our communications are not familiar with the UAB acronym — President Watts has asked that we use the full university name in the logo and limit lockups to UAB schools, colleges, and central (VP-level) units.

University Relations will produce standard and centered versions of the school, college, and central unit logos, along with versions sized for social channel profiles.

Internal Unit Logos

Internal unit logos have been developed to pair internal unit names with the UAB brand. Internal unit logos cannot be used externally.

Internal unit logos are available in two arrangements, horizontal and centered, to accommodate a variety of sizes and orientations.

Standard

Centered

Centers and Institute Logos

Centers and institutes with multiple funding sources — such as multi-institution grants — may have a compelling need for their own brand. These entities may be granted sub-brand status within UAB brand standards. Lockups for centers and institutes will be at the discretion of University Relations.

Anniversary Marks

Official marks have been created to help UAB’s units celebrate their 10th, 25th, 50th, 75th, and 100th anniversaries. Anniversary marks should always be paired with an official UAB logo, similar to examples below. Learn more and download marks.

Department & Program Logos

Because lockups are limited to schools/colleges and central units (at VP levels), new standards have been developed for identifying departments and programs in print, on the web, and in merchandise.

Brochure - Academic Program Example

Core Logo

Core logo printed on front of brochure.

Department Name

Department name is typed out - with the appropriate space around the logo.

Cover Design aligns with Department

Cover design that helps identify the department.

Core Logo with College and School Partnerships

Core logo on back, with college and school partnership typed in Proxima Nova.

• Core Logo

  Core logo printed on front of brochure.

• Department Name

  Department name is typed out - with the appropriate space around the logo.

• Cover Design aligns with Department

  Cover design that helps identify the department.

• Core Logo with College and School Partnerships

  Core logo on back, with college and school partnership typed in Proxima Nova.

View larger version

Brochure - Academic Department Example

Core Logo

Core logo printed on front of brochure.

Department Name

Department name is typed out - with the appropriate space around the logo.

Cover Design aligns with Department

Cover design that helps identify the department. UAB Green on cover of brochure.

School / College / Unit Logo

School/College/Unit logo on back of brochure.

• Core Logo

  Core logo printed on front of brochure.

• Department Name

  Department name is typed out - with the appropriate space around the logo.

• Cover Design aligns with Department

  Cover design that helps identify the department. UAB Green on cover of brochure.

• School / College / Unit Logo

  School/College/Unit logo on back of brochure.

View larger version

Website Example

Core Logo

University of Alabama at Birmingham core logo on top of site.

Department and Unit Name

Department and unit names listed in Proxima Nova.

• Core Logo

  University of Alabama at Birmingham core logo on top of site.

• Department and Unit Name

  Department and unit names listed in Proxima Nova.

View larger version

T-Shirt Example

UAB Branded Color

Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.

Custom Artwork

Custom artwork is allowed in collaboration with the unit.

UAB Core Logo

UAB Core logo is printed on garment.

• UAB Branded Color

  Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.

• Custom Artwork

  Custom artwork is allowed in collaboration with the unit.

• UAB Core Logo

  UAB Core logo is printed on garment.

View larger version

Flyer Example

Some publications require identification for multiple UAB entities, including divisions, colleges, departments, offices, or programs. In these applications, multiple UAB logos clutter space and diminish recognition of the involved groups.

Core Logo

UAB Core Brand - University of Alabama at Birmingham core brand.

Department and Unit Names

Department and unit names listed in Proxima Nova.

• Core Logo

  UAB Core Brand - University of Alabama at Birmingham core brand.

• Department and Unit Names

  Department and unit names listed in Proxima Nova.

View larger version

Athletics Logos

Blaze, UAB athletics monogram with flames, and Blazer logos are registered trademarks designed for use by the UAB Athletic Department. These logos are not intended to appear with, or replace, the full UAB logo.

Spot the Differences: How to Identify Current Logos

Our primary athletic logo, Blaze, has evolved many times over the years, so it is important to be able to identify outdated marks and ensure use of the current mark.

Correct Usage

• "Correct Usage" Has ® mark
• No extra flame
• Dragon is solid green
• Eye is brighter gold
• Flame is 2 colors

Incorrect Usage

• "Incorrect Usage" Has ™ mark
• Extra flame
• Dragon has two color greens
• Eye is brighter yellow
• Flame is 3 colors

Blaze as a Secondary Spirit Mark

Internal units are encouraged to show their school spirit and support UAB athletics by utilizing the Blaze logo as a secondary spirit mark (examples below). However, the Blaze logo should not be the primary mark for units or locked up with unit names.

If you are uncertain about how to utilize athletics logos, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance.

Polo

Mug

Sticker

Sign

Visit the UAB Medicine Branding Site to learn more.