Marketing campaigns and initiatives have a defined beginning (launch) and end date, and include a call to action aimed to meet a specific goal (e.g. drive enrollment, foster recruitment, etc.).
Here
“Here” began as a student recruitment anthem video and is now the official 2022 institutional broadcast commercial. "Here" anchors a growing marketing campaign first utilized during the World Games 2022 and going forward, will be shown at athletics events and more. “Here” pinpoints the location of UAB’s spirit – rooted in the Magic City, somewhere between curiosity and passion. Because here at UAB, anything’s possible. Here we are.
Be Seen In Green
UAB has a growing tradition of wearing green on Fridays to show your Blazer spirit. To build upon the momentum of this tradition, UAB partnered with Burton Advertising in 2019 to develop graphics and a video. Campaign creative was updated in 2020, and again in 2022. The spirit of the campaign echos the essence of our tradition: wearing green together on Fridays fosters a unifying sense of Blazer pride amongst everyone at UAB, from students to staff, medical center and beyond. We're all Blazers.
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Access Assets
- Video and digital assets may be accessed via Box.
Annual Institutional Spot for Broadcast
Each year, universities are invited to submit an institutional video to run each time their athletic teams are broadcasted on television, ESPN+, Facebook Live, etc. Below are previous videos used for UAB's Conference USA institutional spot.
Help UAB Fight COVID-19
(2020-2022)
In response to the current global coronavirus pandemic, UAB launched the Help UAB Fight COVID-19 campaign in the spring of 2020. The campaign drives traffic to one central web resource, https://www.uab.edu/fightcovid19, to donate money or PPE supplies, track your symptoms, express thanks, find helpful resources, and more. The official campaign hash tag, #UABFightsCovid, is encouraged across related social media posts, and pre-written messages with images are available via the "Share the Message" function. The campaign will grow and continue as long as COVID-19 resources are needed.
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Access Assets
- Access Help UAB Fight COVID-19 campaign assets via Box.
- Download campaign email signature
#UABUnited
(2020-2022)
#UABUnited encourages UAB faculty, staff, and students to take necessary steps to ensure the safety and well being of the UAB community. It aims to remove the awkwardness of wearing a mask, and encourages practicing social distancing, washing your hands frequently, staying at home when you're sick, and incorporating Healthcheck as part of your routine. The campaign brings the UAB community together for a time of unity when we all need it the most.
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Access Assets
- Access #UABUnited campaign assets via Box.
- Download campaign email signature
America's Best Large Employer
(2021-2022)
Share your pride in working for America's Best Large Employer by downloading and using these graphics in your emails, presentations, and more.
#1 Young University Ranking
UAB was ranked #1 Young U.S. University by Times Higher Education for two consecutive years (2018 and 2019). To celebrate this prestigious accolade, a marketing campaign involving various paid channels was launched the summer of 2019 and continues through 2020. Campaign assets are currently being featured in advertisements, billboards, banners, bus wraps, social media, and more.
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Access Assets
Content blocks can be found in the shared folder area of content builder if you would like to use them in email communications. If you do not want to use one of the pre-made content blocks, we also have pre-written copy and images available for use.
To share our #1 Young University ranking via social media, please use the UTM tagged links below. The Box folder has sizes for all of the various social platforms. In addition, if you are using Sprout Social, these will be in the asset library for you to access.
- Facebook: https://go.uab.edu/nt534
- Twitter: https://go.uab.edu/ueuuv
- LinkedIn: https://go.uab.edu/lyw3l
- Instagram: https://go.uab.edu/8p8jz
50 Years of Dreams and Discoveries
(2019)
In 2019, UAB celebrated its 50th anniversary as a university. To commemorate the milestone, a year-long marketing campaign was launched and spanned across web, social media, podcasting, apparel and promo items, and more. The 50th anniversary mark was developed internally by UAB's University Relations design team, now establishing the "shield" mark for all future unit and university milestones for years 10, 25, 50, 75, and 100.
Campaign website
UAB. Powered by Will.
(2018 - 2019)
“UAB. Powered by will.” was a year-long marketing campaign promoting UAB's passion for research, innovation, and entrepreneurship. Spotlighting some of the individual faces and stories behind UAB's most innovative thinkers, the campaign posed the question: "Who will be part of the next generation of great thinkers?" UAB partnered with Lewis Communications to develop creative assets for the campaign, which was featured widely across local TV, Blazer Express buses, t-shirts, promotional items, e-mail footers, and more.
Knowledge That Will Change Your World
(2013 - 2018)
In August 2018, UAB officially retired the longstanding "Knowledge that will change your world" campaign and decoupled the tagline from official logos. In 2013, the campaign was established as a way to unify UAB's academic and medical brands, and was featured on TV, radio, social media, billboards, signage, and UAB websites.
Campaign video