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Office of Marketing and Communications

Office of Marketing and Communications

How can we help you?

At Marketing and Communications, our mission is to promote and protect the UAB brand.
Wherever you spot UAB on TV, on the web, or on your phone — you’ve seen our work.

We share UAB’s successes with national and local media — and tell those stories ourselves through UAB websites, publications, and social media channels. We shoot award-winning photos and video, and create digital and traditional marketing campaigns. And to keep the university brand strong, we oversee licensing and proper use of UAB trademarks.

The Voice of the University

External

External

We share the stories of UAB successes with media, alumni, and others around the world.

Media relations Emergency communications UAB News site UAB Magazine
Internal

Internal

We work with faculty and staff to develop and distribute institutional news and information.

UAB eReporter UAB GreenMail Campus Calendar Request Publicity
Creative Services

Creative Services

We are an award-winning, full-service creative agency.

Brand Toolkit Digital and Traditional Marketing Photography Video Web

What We Do

Public Relations

Public Relations

We manage public relations for the university and health system, as well as providing communications counsel to UAB and UAB Medicine affiliates.

UAB News site Request publicity Working with us Media training
Digital Strategy & Marketing

Digital Strategy & Marketing

We are a full-service creative group providing content, strategy and marketing outreach and guidelines.

Brand Toolkit Marketing Approval Form Marketing Tools Promo and Apparel Trademarks and Licensing Development Communications Recruitment Communications
Internal Communications

Internal Communications

We develop and distribute institutional news and information in several ways, including the UAB eReporter for faculty/staff, UAB GreenMail for students and the UAB Campus Calendar. We are also charged with approving all mass mail requests.

UAB eReporter UAB GreenMail Submit news/events for eReporter and GreenMail Mass mail requests
Web Services

Web Services

We are charged with maintaining an online strategy and a clear set of best practices to simplify access, navigation, and search; promote high-quality web design; incorporate social networking; and provide security.

Learn more about Joomla Request a website This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.
Social Media Strategy

Social Media Strategy

We manage content and set strategy for the university’s primary social media accounts that include Facebook, Twitter, Instagram, Snapchat, WeChat and LinkedIn, which serve as outlets for official university communication​. We also provide support for university-wide communication and branding initiatives that cut across all units and schools.

Create a UAB social media account Best practices Guidelines Tools and resources
Photo/Video

Photo/Video

We provide a wide range of visual assets to the UAB campus community and to external media, including the UAB News Studio.

UAB Image Gallery Hire a photo/video professional Services
Executive Communications

Executive Communications

We draft strategic communications from the UAB Office of the President and Office of the Provost to internal and external audiences.

President’s newsletter President’s Annual Report Speeches Speaking request form
Editorial

Editorial

We produce content for a variety of internal and external outlets, including the UAB website, UAB Magazine and the UAB Mix research blog.

UAB Magazine UAB Writing Style Guide
Strategic Initiatives

Strategic Initiatives

We create websites and other communications vehicles for institutional initiatives, including Forging the Future, the UAB strategic plan; UAB’s new budget model; and the 2017 UAB Economic Impact Study. We also maintain Did You Know, a site dedicated to UAB’s latest proof points.

Did You Know Forging the Future, UAB’s strategic plan UAB economic impact site