Karla KhodanianInspiration can strike when you least expect it—even while waiting in line for a coffee.
“I was 14 years old in line at a Starbucks, and I overheard the girl in front of me tell her friend that she was going to major in public relations,” said Karla Khodanian, managing partner at the Birmingham Business Alliance. “I went home that night, and I Googled public relations and landed on the Wikipedia page for it. I thought it sounded amazing.”
Although high school students often change their minds about college majors, Khodanian never wavered from her newfound passion for PR and storytelling.
“Every campus tour, everything I did after that, I was looking at schools’ communications departments,” said Khodanian. “I never had a moment of doubt… I knew it, stuck with it, and I loved it.”
Khodanian grew up in Madison, Alabama, and, while exploring college options, she sought out a change of scenery. After spending years in a suburb of Huntsville, she was ready to be in a city rich with culture, energy, and opportunity. Thankfully, during her numerous campus visits, she included the University of Alabama at Birmingham on her list. Once she arrived in Birmingham, her next step was clear.
“I chose UAB very early in my senior year of high school because I loved the campus—I loved the energy of being in a city,” said Khodanian.
She started at UAB in 2010 and thrived in the Department of Communication Studies. She also worked with several other units and groups across campus, including Blaze Productions and UAB Digital Media. At the same time, she embraced opportunities to get to know her new city and build a network of like-minded colleagues, mentors, and friends. This commitment to community led her to intern with American Idol star Ruben Studdard, the legendary music venue Bottletree Cafe in Avondale, and the Woodlawn Foundation.
“It got me outside of the campus bubble and into the community,” said Khodanian. “I learned a lot of practical applications for how to be a strong communicator. The sharpest tool in my toolkit is knowing how to communicate broadly to a big audience.”
Khodanian went on to graduate with a B.A. in Communication Studies with a Public Relations Specialization in 2014. She also earned minors in sociology and marketing. Soon after graduation, Khodanian decided to stay in Birmingham and start her career in PR.
“I chose to stay in Birmingham because I knew it would be a phenomenal place to build my career,” said Khodanian. “I didn’t want to lose the valuable relationships I built as an undergrad.”
Seven years later, she’s found a way to successfully meld her love for community with her knack for storytelling, relationship-building, and brand development. As a managing partner at the Birmingham Business Alliance—the lead economic development organization for the Birmingham seven-county region—Khodanian currently focuses on investor relations and member engagement. Through this work, she connects businesses to the Alliance’s mission of growing more and better jobs in the region.
When Khodanian first arrived at the Alliance in 2019, she was responsible for attracting talented people to live and work in Birmingham. Her efforts culminated in a milestone project entitled OnBoard Birmingham.
“It’s really cool to have a job that helps me build the city that helped build me. I’m really proud of OnBoard Birmingham, which is the talent brand [of the Alliance],” said Khodanian. “I got to be a part of concepting and developing the project. It was something I started as a consultant and freelancer, then carried it into full-time work. I got the opportunity because of my depth of knowledge of the community and my passion for bringing more people into the community.”
In a way, the website for OnBoard Birmingham is the perfect distillation of Khodanian’s journey. It is a celebration of all things Birmingham, and it’s a digital space where people can start building their own networks and relationships—something Khodanian encourages current CAS students to prioritize.
“Take the time to build relationships with everyone,” said Khodanian. “Whether it’s your advisor, professor, peer, or someone in the community, those relationships are gold.”
