With three little words — “Let’s do this” — new television spots for The Campaign for UAB: Give Something, Change Everything encourage viewers to see themselves as part of a team that can forge opportunities, spark creativity, devise solutions, create cures and transform ideas into businesses.
The :30-second spots, which will air through Thanksgiving in the Birmingham market, have a decidedly local origin. They were filmed on campus and produced by The Campaign for UAB co-chair Theresa Bruno using local talent, and the score for the spots was created by jazz guitarist and UAB artist-in-residence Eric Essix. UAB President Ray L. Watts, M.D., and School of Medicine Dean and Senior Vice President of Medicine Selwyn Vickers, M.D., each make an appearance.
Campaign for UAB Launches Three New TV Spots
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CAS News
September 19, 2014
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