First row: Brodie Foster, Heather Garner, Zach Walker; second row: Heather Robinson, Kayla McLaughlin, Sarah Buckelew; back bow: Anissa Latham-Brown, Stephen Stark, Jonathan Niega The University of Alabama at Birmingham’s Bloom Studio and Digital Media have been invited to be the agency of record for the 2016 Birmingham American Advertising Awards.
The students are very excited to participate and are working on collateral material and branding for next year’s event, says Rosie O’Beirne, director of Digital Media.
The American Advertising Awards, formerly the ADDYs, are the advertising industry’s largest and most representative competition, attracting more than 40,000 entries nationally every year in local American Advertising Federation Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. This year, the Birmingham chapter wants to celebrate the upward trajectory of the City of Birmingham, the city’s advertising community, and the rich talent pool of aspiring creative professionals that the city’s college and university students represent. This year’s creative theme is “Level Up.”
“One of the chief initiatives of AAF Birmingham this year is to recognize and celebrate the amazing student talent found in our area,” said George Griswold, AAF Birmingham president. “They are the future not only of our club but of our industry as a whole. The work being done by our friends at UAB is a terrific model for mentoring and developing future advertising professionals.”
| Bloom Studio is a student graphic design studio in the UAB College of Arts and Sciences’ Department of Art and Art History. It allows DAAH graphic design students to gain real-world experience working directly with regional clients, local nonprofits and underserved communities on Design for Good projects. |
Bloom Studio is a student graphic design studio in the UAB College of Arts and Sciences’ Department of Art and Art History. It allows DAAH graphic design students to gain real-world experience working directly with regional clients, local nonprofits and underserved communities on Design for Good projects.
Digital Media is an on-campus creative agency powered by students. Students provide digital storytelling in the form of professional graphics, websites, videos and even apps to clients ranging from UAB academic departments to external nonprofit organizations.
Bloom Studio and Digital Media presented “Bloom Studio and Digital Media: Closing the Experience Gap” at the American Advertising Federation’s monthly meeting Friday, Sept. 18. It was announced at the meeting that the groups have been chosen as the agency of record.
DAAH Associate Professor Doug Barrett, Digital Media specialists Anna Lloyd and Shibli Rahman, and O’Beirne are working closely with the student team. They will pitch their creative concepts to the event’s co-chairs Saturday, Sept 26.
The participating students are Stephen Stark, Heather Garner, Samantha Richardson, Brodie Foster, Raizel Coiman, Zach Walker, Jonathan Niega, Sarah Buckelew, Kayla McLaughlin, Heather Robinson, Anissa Latham-Brown, Anna F. Carter, Garrett Sims and Gerrie Lim.