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Colleges & Schools

Brand and Communication Toolkit
 
UAB's new visual identity system will launch early 2025. Learn more

 

Logos

 

Colors

 

Typography

Please select the type of logo required.

School/College/Central Unit Logos

A lockup combines the UAB logo and a school/unit identifier in a single graphic image. In order to establish greater brand consistency — and with the understanding that many people who see our communications are not familiar with the UAB acronym — President Watts has asked that we use the full university name in the logo and limit lockups to UAB schools/colleges and central (VP-level) unit.

These logos can be downloaded in .png or .eps format from the School/College/Central Unit Logos downloads page.

Centers and Institutes

Centers and institutes with multiple funding sources — such as multi-institution grants — may have a compelling need for their own brand. These entities may be granted sub-brand status within UAB's brand standards. Lockups for centers and institutes will be at the discretion of Marketing & Communications.

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Internal Unit Logos

Internal unit logos have been developed to pair internal unit names with the UAB brand. The Internal unit logos depart from past iterations in that they provide top billing to the units with which familiar audiences are most aligned. Internal unit logos cannot be used externally.

Internal unit logos are limited to internal units that provide services to faculty and staff.

These logos can be downloaded in .png or .eps format from the Internal Unit Logos downloads page. If you do not see your logo listed, please complete the form below.

Athletics Logos

Blaze and Blazer logos are registered trademarks and are reserved for use by the UAB Athletic Department. The Blaze Head logo should never appear with or replace the UAB Monogram. If you need these marks please complete the form below.

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UAB Medicine Logos

UAB Medicine logos should be used in all patient-facing communications. Click here to continue to the UAB Medicine logo download area. 

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Core Logos

The core UAB logo — monogram + wordmark — is available in three versions: standard, centered, and extreme horizontal.

These logos can be downloaded in .png or .eps format from the core logos downloads page.

Putting the UAB logo on your print and electronic communications connects you to the reputation of UAB, its schools, and departments. It’s also required by UAB.

There are several approved logos — including special logos for certain units around campus — and we can help you get the right version for your site, publication, or collateral.

These guidelines ensure UAB logos are used appropriately:

  • The UAB logo must be the dominant element of any communication for the university, research initiatives, and community-based services. The full university name must appear whenever possible.
  • The logo should be surrounded on all sides by clear space, no less than one-half the height of the UAB monogram. Do not print graphics, rules, typography, or other elements in this area.
  • It is preferred that the logo appear in two colors: the monogram in PMS 3425 Forest Green and the wordmark and tagline in black. Other variations include one-color black, green, or white (reversed).

Use of the UAB logo in conjunction with the logos or marks of other organizations (including corporate sponsors and government entities) in any publication, advertisement, or other external communication must be reviewed by Marketing & Communications.

UAB's trademarks are protected by federal law; therefore, the university is responsible for ensuring that only authorized individuals and entities use UAB logos. Learn more about using trademark symbols.

  • Logo White Space

    The importance of clear space around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more space, the better. These visuals are used to define minimums.

    Spacing for Logo

    The logo should be surrounded on all sides by clear space, no less than one-half the height of the UAB monogram. Do not print graphics, rules, typography, or other elements in this area.

    spacing wordmark

    Spacing for Monogram

    For the mark, the minimum clear space allowance should be equal to half of the mark itself. Repeat the scale of the mark around it, regardless of the scale per circumstance.

    spacing monogram
  • Minimum Size

    For readability, scale needs close attention.

    Master Logo

    The logo should never be reduced below 90 pixels wide.

    master logo width

    Monogram

    The mark can be reduced to favicon size (16px by 16px). In print and other uses, the size should not be reduced below 1/2 inch.

    monogram width
  • Inappropriate Usage

    Stretch to Fill Space

    logo compressed

    Rotate the Mark

    logo tilted

    Change the Orientation of the Mark

    logo misaligned

    Change the Color of the Mark

    logo multicolored

    Outline the Logotype

    logo outlined

    Add "Fun" Layer Effects

    logo with dropshadow
  • Tagline

    On August 1, 2018, the university officially retired the “Knowledge that will change your world.” tagline. Since then, the tagline has been decoupled from university logos. New logos now emphasize the full university name, a tactic to help drive national brand recognition. Please help us communicate this change and ensure you are no longer using the former “knowledge” tagline in e-mail signatures, PowerPoints, and other marketing materials.

    Note: “UAB. Powered by will.” is not a replacement tagline. It is a university marketing campaign that will conclude at the end of 2019.

Feedback/Need Help?

Can't find what you need? Do you have suggestions for items to add to our brand and communications toolkit? Email marketing@uab.edu, and we'll connect you with the right Marketing & Communications team member.

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