Communications Team
The Communications team leads all strategic communication efforts for the Department of Anesthesiology and Perioperative Medicine. We also work closely with the UAB Heersink School of Medicine dean's office, the UAB Office of Marketing and Communications, and the Health System Marketing Team to create unified messaging across our institution. Our team maintains the department website, distributes monthly newsletters, manages all social media (Facebook, Twitter, Instagram, LinkedIn), create publications such as the Residency Brochure and Year in Review and produces and promotes important department news internally and externally.
Communications Director
dawnwilliams@uabmc.edu
Courtney Cole
Communications Specialist
courtneyrcole@uabmc.edu
FAQs
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Where can I find the department's logo?
Because we are housed under the Heersink School of Medicine, we use their logo on all of our external materials to create a cohesive brand. We do not have a logo specific to our department, but we can list “Department of Anesthesiology and Perioperative Medicine” on the same document to identify ourselves as needed.
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Do I have to follow branding guidelines for presentations?
Yes. We believe that our branding templates for PowerPoint and other presentation materials are the best vehicles for your information. They are easily accessible here, but we are always happy to work with you on a custom template as needed.
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How can I update the website?
We appreciate your help in keeping our website up to date. Please contact Courtney Cole at courtneyrcole@uabmc.edu to send a request to update a webpage. Links and specific examples are always appreciated.
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I need help spreading the word about a project. Can I post on the department's social media?
Please send any requests for social media promotion to Courtney Cole. We always welcome content suggestions from faculty and staff.
Branding Guidelines and Logo/Template Downloads
UAB Medicine logos, templates, and digital assets are available on the UAB Digital Asset Library. Heersink School of Medicine units should use UAB Medicine branding in all marketing and communication efforts.
Download logos Download templates
Communication Services
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External Audience
External audiences include members of the media, external donors, alumni, etc. If you’re creating a communications piece for external use, it is best for us to be involved so that we can ensure university and SOM branding guidelines are followed. In some cases, we can even create your document for you and save you time!
Aren’t sure whether your document is for external use? Here are some questions that will help you decide:
- Will audiences outside of your immediate team see this document?
- Will you be sending this document to audiences outside of UAB?
- Is it patient-facing or meant to be posted on a website?
- Are students or partners going to use the document to reference departmental programs or requirements?
- Are you using the document as a part of a presentation on behalf of UAB, the SOM, or the department?
If you could say “yes” to any of these questions, your document is likely meant for external use and could benefit from a communications team member helping to create it.
NOTE: If a member of the media (i.e. news stations, radio hosts, reporters, etc.) contacts you directly, please be sure to reply to the email with a communications team member copied. You can also forward any external media requests you receive personally to us so we can coordinate with Media Relations on setting up interviews.
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Promoting Your Messages
We want to help share your stories and successes. We have several outlets that we are always looking to update with news from the department. Here are a few examples:
- Social Media
- We love to share photos of our faculty and staff making a difference in the community. Send any of the communications team photos from your projects (be sure to obtain written permission from subjects outside of UAB) and we may share them on social media.
- Newsletters
- We send a monthly departmental newsletter to all department faculty, staff, and partners across the state. Sharing your stories and projects with us will usually include a mention in that newsletter. We also share stories with the Heersink School of Medicine for stories with relevance to the entire school.
- Website
- In many cases, we can update our department website pages with relevant updates about programs, clinics, and faculty successes.
- Website Stories
- We aim to publish at least 1-2 stories per month in our news tab on our website. Share your updates with us and they may appear in a website story.
- Social Media