Collat School of Business

Programs

Certificate Name: Digital Marketing Certificate
Certificate Type: Graduate Certificate
Banner:
Form: 276
Is this program completely online?: no
Program Highlights Block: yes
Program Highlights:

Who can benefit?

  • Professionals interested in entering the field of digital marketing or expanding beyond their current role in traditional marketing.
  • Students looking to enhance their resumes with a certificate and hands on experience in digital marketing.
  • Individuals preparing for careers in marketing such as marketing specialist, marketing manager, advertising and promotions manager, or marketing research analyst.
Does this program have a demand for content block?: no
Demand for content:
Intro:

Want to build a digital marketing career? You need tools.

The Digital Marketing Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of Integrated Marketing Communications (IMC). IMC uses both traditional communication tools (e.g. media advertising, public relations, direct marketing, etc.) along with emerging digital communication tools to create a rich and seamless consumer experience across various media channels.

The certificate program can be completed online, in-person or a combination of both. It requires you to apply what you learn while working with a local organization to develop or manage digital marketing strategies using current best practices.

If you decide to further your education, you can apply the certificate towards UAB’s MS in Interdisciplinary Graduate Studies opens a new website, which allows you to customize your degree to fit your needs by combining two areas of study from several approved graduate certificate programs.

Courses and Program Requirements:

The five-course Digital Marketing Certificate requires a practicum course that involves working with local organizations to develop or manage digital marketing strategies.

  • MBA 655: Digital Marketing Strategy
  • MBA 656: Integrated Marketing Communications Practicum
  • MBA 657: Digital Marketing Topics
  • MBA 653: Marketing Analysis and Decision Making OR MBA 617: Data Science for Business
  • Any MBA course approved by the Program Director
Course catalog link: http://catalog.uab.edu/graduate/schoolofbusiness/businessadministration/#courseinventory
Contact: 261
Undergrad Certificates Form Block: yes
Undergrad Certification Form: 359
Certificate Name: Real Estate
Certificate Type: Undergraduate Certificate
Banner:
Who Can Benefit:
  • Individuals interested in preparing for a career in real estate and obtaining an Alabama Real Estate Salesperson License.
  • Students wanting to enhance their resumes with industry-specific credentials for a potential real estate career.
Intro:

Building equity in your future.

Grow your career with UAB’s Real Estate Certificate, which covers fundamental principles of both commercial and residential real estate with a focus on investing and finance. It is designed to provide industry-specific credentials to individuals interested in entering the real estate profession through residential or commercial property sales, property management, land development, mortgage banking, property appraisal, or brokerage.

An internship is required and includes possibilities of working with real estate brokers, real estate developers, appraisers, or one of our in-house programs through the Regions Institute for Financial Education opens a new website, such as the HomeFirst home-buyer counseling program or the Property Advocacy program.

Upon successful completion of two of the five required courses, students can be certified to sit for the Alabama Real Estate Salesperson License Examination.

Has news items?: no
Courses and Program Requirements:

The Real Estate Certificate can be completed on-campus, online, or a combination of both and requires completion of the following five courses (three credit hours each) with a grade of C or better in each course, including a required internship:

  • FN 370: Principles of Real Estate
  • FN 460: Finance Internship
  • FN 470: Real Estate Finance
  • FN 475: Real Estate Investment Analysis
  • MK 330: Professional Selling
Course catalog link: http://catalog.uab.edu/undergraduate/schoolofbusiness/#courseinventory
Admission Requirements:

Learn more about admission.

Contact: 352
Undergrad Certificates Form Block: yes
Undergrad Certification Form: 357
Certificate Name: Organizational Leadership
Certificate Type: Undergraduate Certificate
Banner:
Who Can Benefit:
  • Students and professionals looking to fill or advance in leadership roles across a wide range of public and private organizations.
  • Individuals looking to improve their understanding of relevant leadership theories and practices to create positive change in themselves, the community, and their organization.
Intro:

Lead and inspire others for positive change.

The Certificate in Organizational Leadership is designed to develop students’ leadership potential to ethically lead and influence others to achieve positive outcomes. The undergraduate certificate program emphasizes the importance of developing interpersonal relationship skills and abilities that improve communication and collaboration, leading to better results.

Leadership is a broad topic that includes many competencies. The certificate curriculum includes two required leadership theory courses and allows students to choose three leadership elective courses that align with their respective career goals.

Has news items?: no
Courses and Program Requirements:

The five-course Organizational Leadership Certificate requires two core leadership theory courses and three leadership elective courses.

Required courses (2)

  • MG 425: Managing through Leadership
  • MG 440: Advanced Leadership Theory and Practice

Elective courses (choose 3)

  • MG 305: Nonprofit Organizational Management
  • MG 306: Managing Innovation
  • MG 309: Hogwarts School of Leadership
  • MG 405: Nonprofit Strategy and Entrepreneurship
  • MG 417: Project Management
  • MG 414: Talent Development
  • MG 430: Management and Leadership in Sports and Entertainment Organizations
  • MG 438: Managerial Communication
  • MK 330: Professional Selling
  • ENT 425: Entrepreneurial Engagement Seminar
  • IB 439: Global Business Communications
Course catalog link: http://catalog.uab.edu/undergraduate/addenda/
Admission Requirements:

Learn more about admission.

Contact: 351

Medical Equipment and Supplies Distribution

A faculty member and two students in scrubs and masks; the professor is giving a thumbs up.

The Charles and Patsy Collat Industrial Distribution Program at UAB offers a concentration in Medical Equipment and Supplies Distribution. It prepares graduates for careers with manufacturers and distributors of medical and health care products, both equipment and supplies. The comprehensive industrial distribution curriculum is complimented by health industry classes such as biology, chemistry, medical terminology, anatomy, and some healthcare administration classes.

This first-of-its-kind concentration is supported by the UAB Heersink School of Medicine opens a new website, School of Public Health opens a new website, and School of Health Professions opens a new website. It provides unique learning opportunities that place students in real healthcare settings to experience first-hand how medical supply and distribution play a critical role in successful patient outcomes.

Thanks to Birmingham's vast medical community featuring some of the nation's largest medicine and health care providers, opportunities abound for year-round internships and job placement for students and research and consulting for faculty.

Learn more about UAB’s Industrial Distribution Program

"Shadowing Dr. Hadley and going through the Medical Equipment and Supplies concentration exposes you to a completely different side of healthcare that most people do not know about."

Bernard Lisy Industrial Distribution major

UAB’s Master of Accounting program curriculum has two areas of focus: CPA Preparation and Accounting Information Systems.

CPA Preparation

A student following this focus of study is interested in becoming a CPA and wants to pursue a career in public accounting or a higher-level accounting or auditing position in a corporate, not-for-profit, or government organization. CPA preparation is formally incorporated in the program. Graduate from UAB, passing all four sections of the CPA exam and be eligible to become a Certified Public Accountant.

Accounting Information Systems

A student following this focus of study typically pursues an accounting or auditing position in a corporate, not-for-profit, or government organization with plans to advance in accounting or move to a different role in the organization. The curriculum blends advanced accounting courses with study in one of three areas of information systems:

  • Business Analytics
  • Cybersecurity
  • IT Management

Students earn a graduate certificate in selected area of information systems in addition to a Master of Accounting degree and are still able to pursue a CPA license later if they choose.

How to Match a Focus to Your Career Goals

CPA Preparation

  • I have an undergraduate degree in accounting. I want to pursue a MAc degree and obtain my CPA license.
    • Enroll in our MAc program following the CPA Preparation focus of study.
    • Apply for a scholarship for Becker study materials, if needed.
    • Graduate from UAB with a MAc degree, pass all four sections of the CPA exam, and be eligible to become a Certified Public Accountant.*

    *Our degree plans are structured to meet the requirements to become a CPA in Alabama. Although most states have very similar requirement, if you desire to become a CPA in a different location, please check by state for CPA requirements and reach out to us with any questions.

  • I have a business (non-accounting) OR a non-business undergraduate degree. I want to pursue a MAc and obtain my CPA license.
    • Enroll in our Accounting Bridge Certificate program and take additional business-related courses for the foundational knowledge in accounting and business. The need for additional business-related courses varies depending on the state where you intend to apply for the CPA exam. Our MAc program director/advisor can advise you on these requirements.
    • Transition into the MAc program following the CPA Preparation focus of study.
    • Apply for a scholarship for Becker study materials, if needed.
    • Graduate from UAB with a MAc degree, pass all four sections of the CPA exam, and be eligible to become a Certified Public Accountant.*

    *Our degree plans are structured to meet the requirements to become a CPA in Alabama. Although most states have very similar requirement, if you desire to become a CPA in a different location, please check by state for CPA requirements and reach out to us with any questions.

Accounting Information Systems

UAB Accounting Programs

Business Technologies

As more businesses migrate their data, marketing, and services online, the need for cybersecurity training, data analytics, and digital marketing is greater than ever.

Close up of hands holding a tablet that is displaying circle graphs.
  • Certificate in Computer Skills for the Office
    This 100% online, self-paced computer skills certificate course includes training on Microsoft Applications such as Excel, Microsoft Word, and PowerPoint. Video tutorials guide the course while built-in knowledge checks, interactive exercises, and interactive games reinforce learning. Successful completion of all courses in the program will earn participants a certificate that they can download and print.
    Price:$299
    Access Time:540 days
    Estimated Length:18 hours
    Credits:PMI PDUs: 6 / Power Skills PDUs: 1.75 / Ways of Working PDUs: 4.25 / IACET CEUs: 1.8 (Contact Hours: 18 hours / ATD CI Credits: 18 / SHRM PDCs: 18
  • CISSP Exam Prep Course
    The 100% online, self-paced CISSP® Exam Prep Course prepares test-takers for the Certified Information Systems Security Professional exam, as administered by the International Information System Security Certification Consortium (ISC)2. Guaranteed exam passing.
    Price:$549
    Access Time:180 days
    Estimated Length:40 hours
    Credits:4 IACET CEUs / 40 PMI PDUs
  • Cybersecurity for Healthcare Professionals
    In this 100% online, self-paced course, managers are introduced to essential information security principles and concepts. These concepts are critically important in the healthcare sector as a data breach can have far-reaching consequences for individuals and organizations. Beyond financial losses and the embarrassment of having personal information exposed online, a security breach in healthcare can result in a patient becoming seriously injured or killed. This course is designed to help managers navigate crucial cybersecurity concepts as applied to HITECH and HIPAA-covered entities. Learners will explore the reasons why breaches occur, the motivation of attackers, and how to protect Personal Health Information (PHI) while it is in use, in storage, and in transit across a network.
    Price:$99
    Access Time:90 days
    Learner Satisfaction:100%
    Estimated Length:5 hours
    Credits:0.5 IACET CEUs
  • Data Analytics Certificate
    The 100% online, self-paced data analytics certificate course will present the basics of quantitative analysis and its increasing use in today's professional landscape. Learners are exposed to quantitative decision-making tools and techniques, which tie into real-world case studies. Participants will learn how to leverage data analytics to improve organizational performance.
    Price:$399
    Access Time:365 days
    Estimated Length:30 hours
    Credits:3 IACET CEUs / 25 PMI PDUs / 30 HRCI Credits / 30 SHRM PDCs
  • Digital Marketing & Social Media Marketing Foundations Scholarships Available
    Combined “Live Online” and asynchronous online instruction that provides key practical knowledge and insights into the latest trends in digital marketing. Most course offerings occur over four consecutive Thursdays. Includes Google Analytics and Hubspot Inbound Marketing certificates.
    Price:$1495
    Time:9:00 a.m. – 12:00 p.m.
    Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
  • Digital Marketing Certificate Bundle Scholarships Available
    A savings offered to participants taking Digital Marketing and Social Media Marketing Foundations and Digital Marketing: Practical Techniques for Online Advertising.
    Price:$2495
    Discount:Save $495 with bundle
  • Digital Marketing: Practical Techniques for Online Advertising Scholarships Available
    “Live Online” course that offers an in-depth exploration of digital advertising and hands-on experience with creating, running, and monitoring search and display advertising campaigns. Most course offerings occur over five Thursdays. Includes certifications in Google Ads Measurement, Google Ads Search, Google Ads Display, and Google Ads Video.
    Price:$1495
    Time:9:00 a.m. - 12:00 p.m.
    Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
  • Introduction to Cybersecurity
    This 100% online, self-paced course teaches the fundamental concepts of information security one will encounter in the cybersecurity field. Globally, incidents of data breaches, identity thefts, and cybercrimes are on the rise, along with the explosive growth of online personal data and the expansion of computer networks. This course will set the groundwork with basic vocabulary and then introduces concepts such as access controls, risk management, cyber-attacks, and digital forensics. This course requires a basic understanding of IT concepts and is a foundation to help you learn if further cybersecurity training it right for you.
    Price:$99
    Access Time:90 days
    Learner Satisfaction:100%
    Estimated Length:5 hours
    Credits:0.5 IACET CEUs / 5 PMI PDUs / 5 HRCI Credits / 5 SHRM PDCs
  • The Art and Science of Data Visualization: A Hands-On Approach to Impactful Storytelling Scholarships Available
    “Live Online” course that explores ways professionals can transform complex data into compelling visual narratives. Learn to refine your data communication skills with visualization techniques and strategies to create impactful stories. Most course offerings occur over seven Thursdays. Participants will be equipped with the skills to sit for the Tableau Desktop Specialist certification exam.
    Price:$1495
    Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.

Management

Our management courses help you build the skills to develop a management style that fits your personality and goals. From effective negotiation tactics to navigating business ethics, the skills taught in our management courses span all industries and build a foundation for management success.

A black man in a suite making a presentation in front of a large screen displaying data.
  • Certificate in Management Skills
    Successful managers know the importance of building strong relationships with their team members. This certificate equips both new and experienced managers with the skills and resources necessary to foster strong connections, lead change, and resolve potential conflicts. Whether operating in an in-person office environment or a remote work setting, managers will learn practical ways to better coach and motivate their teams. Through interactive exercises, videos, self-assessments, and case studies, the self-paced courses included in this certificate provide opportunities to practice and apply key management skills.
    Price:$699
    Access Time:365 days
    Estimated Length:42 hours
    Credits:4.2 IACET CEUs / 39 PMI PDUs / 39 HRCI Credits / 39 SHRM PDCs
  • Conflict Management (ACE Credit)
    This online course covers the key issues and best practices for managers dealing with contentious situations in the workplace. Throughout seven segments, learners will explore strategies that managers can use to help deal with conflict. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies and scenarios highlighting key issues, and self-assessments that engage students and provide opportunities to practice conflict negotiation and management skills.
    Price:$599
    Access Time:365 days
    Estimated Length:33.5 hours
    Credits:3.1 IACET CEUs / 25 PMI PDUs / 32 HRCI Credits / 31 SHRM PDCs / 3 ACE Credits 
  • Nonprofit Management Certificate
    The 100% online, self-paced certificate program introduces learners to key current management issues for nonprofit organizations.
    Price:$699
    Access Time:365 days
    Estimated Length:44 hours
    Credits:4.4 IACET CEUs / 35 HRCI Credits / 44 SHRM PDCs / 23 CFRE Points

Project Management

Discover the UAB Collat Professional Education difference! Our courses feature dynamic instructors and professional project managers who bring real-life experiences into the classroom. Students form a strong cohort, enhancing the learning journey beyond the ordinary. Join us for practical, collaborative, and enriching project management education.

Woman in a gray blazer writing on a white board.
  • Agile Project Management Course Scholarships Available
    Combined “Live Online” and asynchronous online instruction that totals 21 contact hours and meets the education requirements to sit for the ACP exam. This is a four-day course that meets once a week and is offered multiple times during the year. Textbook and all materials included.
    Price:$1195
    Time:8:00 a.m. - 10:30 a.m.
    Discount:20% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
  • Lean Six Sigma Green Belt Prep Course and Exam
    The 100% online, self-paced exam prep course prepares participants for the MindEdge Lean Six Sigma Green Belt certification exam. Real-world implementation examples are provided by working professionals while learning and comprehension are tested with games, exercises, case studies, and quizzes. Two 50-question practice exams are included to prepare participants for the certification exam.
    Price:$799
    Access Time:240 days
    Estimated Length:40 hours
    Discount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
  • PMP Test Prep Scholarships Available
    New LIVE online instruction and access to over 350 PMP practice test questions. A one-day course offered multiple times a year. If you pass the PMP exam, it can count as a graduate academic course in UAB’s Master of Science in Management Information Systems program.
    Price:$745
    Time:9:00 a.m. - 3:00 p.m.
  • Project Management Certificate Bundle Scholarships Available
    A savings offered to participants taking all three Project Management courses listed. Textbook and all materials included.
    Price:$3585
    Discount:Save $450 with bundle
  • Project Management Foundational Course Scholarships Available
    LIVE online instruction that totals 36 contact hours and meets the education requirement to sit for the CAPM and PMP exams. This is a four-day course that meets once a week and is offered multiple times during the year. Most course offerings occur over four consecutive Thursday evenings or four consecutive Friday mornings. Textbook and all materials included.
    Price:$2795
    Time:9:00 a.m. - 12:30 p.m. OR 5:30 p.m. - 9:00 p.m.
    Discount:20% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
  • Project Management Technology Workshop Scholarships Available
    Detailed instruction on ways to integrate the best practices of project management into industry standard tracking and reporting software. This course will cover several project management technology software options, including the commonly used Microsoft Project and Trello, allowing insight into your daily project management design.
    Price:$500
    Time:Asynchronous, online at your own pace.
  • Six Sigma Yellow Belt Prep Course and Exam
    The 100% online, self-paced exam prep course in this bundle prepares learners for the successful completion of the MindEdge Six Sigma Yellow Belt Certification Exam by exposing students to the Six Sigma concepts, strategies, tools, and techniques used in process improvement projects.
    Price:$499
    Access Time:240 days
    Credits:2 IACET CEUs, 20 PMI PDUs
    Discount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.

Accounting & Finance

The accounting and finance coursework guides learners to organize and interpret the financial health of a business. From budgeting, the time value of money, risk, and ROI, learners gain the ability to read financial data and turn those insights into impactful decisions that move the business forward.

Woman holding a print-out in her left hand and using a calculator with her right hand.
  • Accounting and Finance for Entrepreneurs
    The 100% online, self-paced course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.
    Price:$129
    Access Time:90 days
    Learner Satisfaction:97%
    Estimated Length:5 hours
    Credits:0.5 IACET CEUs / 5 HRCI Credits / 5 SHRM PDCs
  • Finance Essentials Certificate
    The 100% online, self-paced certificate program introduces non-financial managers to the essentials of finance. The course will help you become conversant in critical financial terminology, and you’ll learn how to calculate key financial management indicators. You will learn how to assess your organization’s financial health by reviewing balance sheets, income statements, and statements of cash flow, and you will discover how finance and accounting tools can be used to support informed decision making within organizations.
    Price:$549
    Access Time:365 days
    Learner Satisfaction:97%
    Estimated Length:19 hours
    Credits:1.9 IACET CEUs / 19 PMI PDUs / 19 HRCI Credits / 19 SHRM PDCs
    Discount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
  • Simplifying Accounting and Finance for Better Decision Making
    This asynchronous and flexible course, designed for early to mid-career professionals, introduces you to the dynamic world of accounting and finance, enhancing your ability to interpret financial statements and make informed decisions. What makes us unique? Join a dynamic learning community of over 100 professionals and MBA students through our course-specific Teams chat and engage in lively discussions, ask questions, and network with like-minded individuals.
    Price:$1,795
    Credits:Optional MBA credit

Communication

Communicating effectively is vital in both personal and professional settings. Sharpen your skills with these professional courses and certificates in marketing, data visualization, writing, grammar, public speaking, presentation, and business communication. Form persuasive arguments, make compelling presentations, write error-free emails and documents, and increase your impact as a skilled communicator.

A hand gesturing in the foreground, a group of people out of focus listening to the unpictured presenter.
  • Business Communications Certificate
    The 100% online, self-paced course teaches techniques, interactive exercises, and checklists that will help individuals communicate clearly and concisely in written and oral formats.  From clarifying and structuring your ideas to designing the PowerPoint slides that will best complement them, this certificate program will help you create presentations and workplace documents that inform and persuade.
    Price:$299
    Access Time:365 days
    Learner Satisfaction:98%
    Estimated Length:25 hours
    Credits:2.5 IACET CEUs / 25 PMI PDUs / 25 HRCI Credits / 25 SHRM PDCs
  • Digital Marketing & Social Media Marketing Foundations Scholarships Available
    Combined “Live Online” and asynchronous online instruction that provides key practical knowledge and insights into the latest trends in digital marketing. Most course offerings occur over four consecutive Thursdays. Includes Google Analytics and Hubspot Inbound Marketing certificates.
    Price:$1495
    Time:9:00 a.m. – 12:00 p.m.
    Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
  • Digital Marketing: Practical Techniques for Online Advertising Scholarships Available
    “Live Online” course that offers an in-depth exploration of digital advertising and hands-on experience with creating, running, and monitoring search and display advertising campaigns. Most course offerings occur over five Thursdays. Includes certifications in Google Ads Measurement, Google Ads Search, Google Ads Display, and Google Ads Video.
    Price:$1495
    Time:9:00 a.m. - 12:00 p.m.
    Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
  • Effective Business Writing
    The ability to write clearly and directly is highly prized in most organizations. Well-written emails and documents can help you earn respect among your peers. Poorly written emails and documents can detract from success at all levels. The ideas, techniques, and checklists in this introductory-level course apply to all forms of business writing: memos, reports, brochures, proposals, presentations, catalogs, and websites. This course will also teach how to revise for wordiness, unnecessary phrases, redundancy, and jargon, and the appropriate use of email in an organizational setting.
    Price:$99
    Access Time:90 days
    Estimated Length:5 hours
    Credits:.5 IACET CEUs /5 PMI PDUs /5 HRCI Credits / 5 SHRM PDCs 
  • The Art and Science of Data Visualization: A Hands-On Approach to Impactful Storytelling Scholarships Available
    “Live Online” course that explores ways professionals can transform complex data into compelling visual narratives. Learn to refine your data communication skills with visualization techniques and strategies to create impactful stories. Most course offerings occur over seven Thursdays. Participants will be equipped with the skills to sit for the Tableau Desktop Specialist certification exam.
    Price:$1495
    Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.

Page 2 of 10

Collat School of Business