SOD Communications Toolkit
Telling the SOD Story
We tell the SOD story, with our work touching all four pillars of the school’s strategic plan. Our team advances knowledge, awareness, and engagement among internal and external constituents while protecting and promoting the UAB brand. Our work extends beyond internal communications, media relations, social media, and marketing to promoting employee relations, goodwill, and much more!
Help us help you tell the SOD story too!
How we share the story
5.9K+
social followers (with incredible engagement): SOD social media accounts reach a record high following with the addition of LinkedIn and Dothan Facebook launched in 2023-24
We highlighted faculty, staff, students, and residents through
145+
spotlights, stories, announcements, and releases (including 32 spotlights on individual staff members) in 2023-2024
17
UAB releases + 1 press conference in 2023-2024
10+
appearances in UAB publications including eReporter, GreenMail, Research Matters in 2023-2024
Approximately
12
faculty media interviews annually to promote our research and clinics
Launched 75th anniversary website on October 18th, 2023 (the school’s 75th anniversary)
We execute
successful
digital marketing campaigns to promote our clinics
45+
executive communications annually
We serve as a communications
resource
for departments, offices, and student organizations
50+
SOD eNews editions, special editions sent to more than
930
employees and students each year
Lead campus engagement survey activities including hosting
4
engagement activities for employees and students
Manage
1000+
pages of website content (including a new Students section) and continuously work to update and redesign site contents to enhance user experience
Launched quarterly new
employee onboarding
program in partnership with SOD HR in 2023
Help plan
4
school wide events (Commencement, Honors Convocation, White Coat Ceremony, 75th Anniversary Celebration) + provide volunteer support 3 others
Our Work
Executive Communications
- Strategic messages for internal and external audiences
- Points of Pride, BOT reports
Internal Communications
- SOD eNews
- Digital Signage
- Campus Calendar
- SharePoint
External Communications
- Public Relations: News & Announcements, UAB Experts, Press Releases, Media Relations, Press Conferences
- Marketing
- Social Media
- Impact
- Crowning Achievements
Creative
- Branding
- Website
- Graphic Design
- Photography
- Videography
Emergency Communications
- Clinic closure notices in coordination with UAB MarComm
Ceremonies
- Commencement
- Honors Convocation
- White Coat
Trainings
- EXCEL Faculty/Staff Training Programs
- New Employee Onboarding Sessions
Strategic Initiatives
- 75th Anniversary Website & Activities
- Student Website
- Engagement & Wellness Initiatives
- Employee Onboarding
- Patient Wayfinding & Guest Services Messaging
Conference Support
- Alumni Weekend
- Hygiene Weekend
- Scholars Symposium
Strategic Planning, Outcomes & Data
- Aligning with Forging Ahead: UAB's Strategic Plan 2024-2028
Resources for School of Dentistry faculty, staff, and students
We are here to assist with your communications needs:
Share Your News
Share your news with us! Do you have a story to tell or an announcement to share?
Submit your news or story idea for consideration for publication through a variety of channels
SOD Marketing Approval/Request
Are you trying to promote something SOD related? Fill out this form to get approval for your promotion or to request promotional assets
SOD Website Edit Request
Submit requests for existing page content edits or adding a new page to the SOD website
SOD Photo/Video Request
Sumbit request for photography or videography relating to an SOD need or event (headshot, SOD event photogrpahy, etc.)
SOD Branding Assets Request
Sumbit request for UAB SOD branding assets (seal, letterhead, access to brand library on Adobe Express)
SOD Full-Time Faculty/Staff Listing Request
Sumbit request for addition to the full-time faculty or staff listing page
Logo & Branding
Access and learn about the UAB brand basics
Download & Order Branded Items
Access and learn about UAB branded items such as email signatures, PowerPoint Templates, etc.
Photo & Video Guidelines
Learn about UAB's photography and videography guidelines
Media Release Forms
Learn about UAB's media release guidelines and access the forms
Order Business & Appointment Cards
Departments can work with UAB Printing Services to determine a card based on your needs.
UAB Printing & Mailing Services
The UAB Print/Mail Services provides an array of services such as printing, copying, mailing and postal services for UAB faculty, staff, students, departments, affiliated centers and organizations.
UAB SOD Communications Team
Lynne Jarreau
Communications Director
SDB 408
Mary Sims
Communications Specialist
SDB 407
Follow UAB SOD
@UAB-School-of-Dentistry
Stay connected! News for and about our community of faculty, staff, students and alumni
@UAB.Dentistry.Dothan
Patient education from our experts and updates from the UAB Dentistry Dothan team
@uabschoolofdentistry
See what our students are up to - With our vibrant and engaged community, there is always something going on!
YouTube
@UABDentistry
From educational content to livestreams of our important ceremonies, follow and like our channel to stay in the loop of the UAB SOD happenings