SOD Communications Toolkit

Telling the SOD Story

We tell the SOD story, with our work touching all four pillars of the school’s strategic plan. Our team advances knowledge, awareness, and engagement among internal and external constituents while protecting and promoting the UAB brand. Our work extends beyond internal communications, media relations, social media, and marketing to promoting employee relations, goodwill, and much more!

Help us help you tell the SOD story too!

How we share the story

5.9K+

social followers (with incredible engagement): SOD social media accounts reach a record high following with the addition of LinkedIn and Dothan Facebook launched in 2023-24

We highlighted faculty, staff, students, and residents through

145+

spotlights, stories, announcements, and releases (including 32 spotlights on individual staff members) in 2023-2024

17

UAB releases + 1 press conference in 2023-2024

10+

appearances in UAB publications including eReporter, GreenMail, Research Matters in 2023-2024

Approximately

12

faculty media interviews annually to promote our research and clinics

Launched 75th anniversary website on October 18th, 2023 (the school’s 75th anniversary)

Published UAB SOD's

Year in Review

annual report/magazine

We execute

successful

digital marketing campaigns to promote our clinics

45+

executive communications annually

We serve as a communications

resource

for departments, offices, and student organizations

Coordinate & host

3 EXCEL

school wide training days annually

50+

SOD eNews editions, special editions sent to more than

930

employees and students each year

Lead campus engagement survey activities including hosting

4

engagement activities for employees and students

Manage

1000+

pages of website content (including a new Students section) and continuously work to update and redesign site contents to enhance user experience

Launched quarterly new

employee onboarding

program in partnership with SOD HR in 2023

Help plan

4

school wide events (Commencement, Honors Convocation, White Coat Ceremony, 75th Anniversary Celebration) + provide volunteer support 3 others

Coordinating the school’s Forging Ahead

strategic planning

update in 2023-2024

Maintain a

communications plan

that supports the school's strategic plan

Our Work

Executive Communications

Strategic messages for internal and external audiences
Points of Pride, BOT reports

Internal Communications

SOD eNews
Digital Signage
Campus Calendar
SharePoint

External Communications

Public Relations: News & Announcements, UAB Experts, Press Releases, Media Relations, Press Conferences
Marketing
Social Media
Impact
Crowning Achievements

Creative

Branding
Website
Graphic Design
Photography
Videography

Emergency Communications

Clinic closure notices in coordination with UAB MarComm

Ceremonies

Commencement
Honors Convocation
White Coat

Trainings

EXCEL Faculty/Staff Training Programs
New Employee Onboarding Sessions

Strategic Initiatives

75th Anniversary Website & Activities
Student Website
Engagement & Wellness Initiatives
Employee Onboarding
Patient Wayfinding & Guest Services Messaging

Conference Support

Alumni Weekend
Hygiene Weekend
Scholars Symposium

Strategic Planning, Outcomes & Data

Aligning with Forging Ahead: UAB's Strategic Plan 2024-2028

Resources for School of Dentistry faculty, staff, and students

We are here to assist with your communications needs:

Share Your News

Share your news with us! Do you have a story to tell or an announcement to share?
Submit your news or story idea for consideration for publication through a variety of channels

Share Your News - SOD Request Form