Social Media
Social media can be an effective tool for communicating with your defined audience. With proper strategy and planning you can communicate expertise, improve program awareness, engage your audience, and increase your web traffic. The SHP communication team is here to support your efforts to reaching your social media goals.
Before creating a new social media account for your department, program, or organization, please note that managing social media effectively is time consuming. This job requires at least one person dedicated to managing the account, planning a weekly schedule of posts, developing all your content, monitoring your accounts, responding to direct messages and mentions, and engaging with commenters.
At the school-level, we have active social media pages on LinkedIn, Facebook, Instagram, Twitter, and YouTube.
If you are ready to commit to social media,
Targeted Emails
The School of Health Professions uses Salesforce Marketing Cloud to send out targeted emails (formerly known as "email blasts") to internal audiences (Things to Know and Wellness Wednesday), external audiences (alumni engagement), and at times - a combination of the two (Homecoming and Scholarship Luncheon).
The SHP Communication team is happy to work with you to help you reach your intended audience.