The School of Health Professions' communications team leads all communication efforts across the School through compelling storytelling, creativity, and strategy. We capture, curate, and share how the School embodies its mission and vision, amplifying our impact on our community and beyond. Below are the modalities that outline much of what we do.
Digital Campaigns
| Item | Purpose | Audience | Frequency |
|---|---|---|---|
| Gain general brand awareness. Leverage personal connection. Share success stories. Program updates. Promote events. | Parents, Potential Students, Alumni, Graduate Students, Faculty, Staff, Donors. | Post 1 - 2 times per week. | |
| Promote the culture of student life in SHP. Gain lead conversions. Share success stories. Program Updates. Promote Events. | Potential graduate students, current students (mostly undergraduate) and collaborators. | Post 3 - 4 times per week. Post Stories every day. | |
| Alumni tool (track career paths, read testimonials). Showcase programs. Share success stories. | Alumni, potential students, current students, faculty, staff, donors, and collaborators. | Post 3+ times per week. | |
| Promote academic advances. Research updates. Faculty/student/program highlights. | Faculty, graduate students, community members. | Organic posts 1 - 2 times per week. ReTweets and Likes every day. | |
| Websites | Turn visitors into prospects and convert prospects into clients. | Potential students, hires, collaborators, etc. | 24/7 |
Informational Campaigns
| Item | Purpose | Audience | Frequency |
|---|---|---|---|
| Promotional Postcards | Physical and/or digital takeaways and leave-behinds with contact information and calls to action. | Potential students. | Review annually. |
| Open Houses | Showcase program highlights. | Potential students. | As needed. |
| Information Sessions | Q&A for candidates. | Potential students. | As needed. |
| Digital Monitors | Informational. Events, news, and announcements. | Internal | 24/7 |
Attended Events
| Item | Purpose | Audience | Frequency |
|---|---|---|---|
| Alumni Events | Networking and staying in touch. | Alumni | Varies |
| Breakfast with Blazers | Alumni share knowledge and connect with students from their program. | Alumni and students. | Varies |
| Town Hall | Provide updates and answer questions. | Internal | Bi-monthly |
| Forum | Deliver information and presentations to UAB staff. | Staff | Bi-annual |
| Webinars | Provide knowledge and answer questions. | Internal/External | Varies |
| Scholarship Luncheon | Publicly recognize donors and scholars. | Donors, recipients, and department/program members. | Annual |
| SHP Awards | Highlight and commend high achievers. | Internal | Annual |
Impact Materials
| Item | Purpose | Audience | Frequency |
|---|---|---|---|
| Dean's Report | Showcase highlights of previous year. | Internal, potential collaborators, and stakeholders. | Annual |
| State of School | Video presentation highlighting accomplishments. | Internal, potential collaborators, and stakeholders. | Annual |
| Snapshots | Magazine profiling alumni success. | Alumni | Annual |
| Viewbook | Overview of city, UAB and SHP. Mini-profiles of each of our programs. | Potential students. | Bi-Annual |