For small imprint spaces (e.g. thumb drives, pens, etc.), request your vendor offer similar products with larger imprint spaces. If no viable options exist, you may omit the UAB logo altogether and instead use a UAB font to write the university name in text. Example: “University of Alabama at Birmingham®️” Note the registered mark ®️ is still needed when presenting the university name in text.

With the August 2018 brand refresh, program and department logos were retired. Moving forward, please use your appropriate school / college / unit logo. You may add your program or department name in text below the logo as long as adequate white space is observed and a UAB font is used. We ask that outdated logos be discontinued from use.

Any time you are purchasing promotional / apparel items using UAB / state dollars, you are required to use one of the University Purchasing-approved vendors.

University Purchasing curates our approved promo / apparel vendor list. This department is responsible for establishing and awarding UAB purchase contracts in compliance with Alabama Bid Law. Please contact University Purchasing for inquiries.

In this instance, you may use any CLC licensed vendor.

Download the quick guide for step by step instructions on how to find a vendor licensed with CLC.

Unlicensed vendors may apply for a license.

Typically, the process takes several weeks and costs the vendor a nominal annual fee.

Yes, any vendor producing items that feature UAB’s trademarks is required to hold a CLC license. One-time licenses are available and are typically processed much faster. If it’s true one-time need (e.g. the vendor plans no future business with UAB), please contact This email address is being protected from spambots. You need JavaScript enabled to view it. to initiate a one-time license with CLC.

Per the UA System requirement, University Relations must approve all marketing and advertising efforts via the Marketing Approval Form. This process allows the university to track marketing spend and review art to ensure brand compliance.

Our average response time is within one hour and our average ticket solve time is 17 hours.

Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. to request a status update on your submission. Response time is typically fast, so there could have been a system error.

Yes, the form is required for all marketing and advertising efforts, even if a UAB logo is not used.

Yes, it allows us to continue tracking marketing spend.