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Overview

This policy provides a procedure for review and approval of outdoor banners on the campus of the University of Alabama at Birmingham.

The purpose of the UAB Banner Policy is to promote the university’s six districts and facilitate marketing and coordination of University events and achievements. Banner districts have been designed to promote campus placemaking, defined as collaborative process by which we can shape our public realm in order to maximize shared value. Banners distinguish UAB districts for visitors, promote wayfinding and make these areas aesthetically cohesive. At the same time too many banners distract from the cohesiveness of the campus and negatively impact wayfinding.

Banner requests will be reviewed on a case by case basis to ensure clarity of message from a University-wide perspective. Marketing & Communications and UAB Health System Marketing & Communications will be responsible for the administration of this policy with the Public Realm Review Committee (PRRC) responsible for review as needed.

images/branded-items/campus_signage/Banner_District_Map.jpgFigure A: Banner District Map

Banner District Expectations

There are six banner districts. Each district serves different needs. These districts can be subdivided into high rotation banner districts and low rotation banner districts.

Process

Requests for banners must follow these instructions. All requests may be subject to review by Assistant Vice President of Facilities or the PRRC. In extraordinary circumstances, Facilities maintains the right to adjust the schedule for banner display if deemed necessary.

1. Submit a “UAB Request Form for Outdoor Banners” below.

2. Submit banner project request a minimum of eight weeks prior to desired date of installation.

3. Submittal must include:

  • Type of Banner(s): Light pole or Building Mounted
  • Banner District
  • Location: Street or intersection address and/or building name
  • Name of UAB sponsoring group, with contact person identified
  • Description of purpose for banner display
  • Start and end dates of the banner display
  • Electronic proof of the banner design in either pdf or jpeg format

4. Marketing & Communications and/or UAB Health System Marketing & Communications will review and make the following determinations:

  • Acceptability or “appropriateness” of the content/message of the banner.
  • Acceptability of the proposed graphic design, including presentation of the university name, use of trademarks, etc.
  • Reasonability of the location request. Can the request be physically accommodated, based on the locations, preferred banner districts, and in view of other requests for banners in similar locations at the same time?
  • Assess whether review by the PRRC is required.

5. Marketing & Communications and/or UAB Health System Marketing & Communications will return the results of the review and approval process to the requester as

  • Approved
  • Approved with requested modifications
  • Rejected with reasons listed

6. Marketing & Communications and/or UAB Health System Marketing & Communications will coordinate with district communication contact to determine appropriateness for each district.

7. Once approved, Marketing & Communications and/or UAB Health System Marketing & Communications will submit a Facilities work order. Facilities (or its designated contractor) is the only unit on campus authorized to install and/or remove outdoor banners.

General Requirements

Ex: Type 1 - UAB Pedestrian Light Pole Banner

Ex: Type 1 - UAB Pedestrian Light Pole Banner

Ex: Type 1 - City Light Pole Banner

Ex: Type 1 - City Light Pole Banner

Ex: Type 2 Building Mounted Banner - Designated

Ex: Type 2 Building Mounted Banner - Designated

Ex: Type 2 Building Mounted Banner – Designated

Ex: Type 2 Building Mounted Banner – Designated

Ex: Type 2 Building Mounted Banner – Wall Mounted

Ex: Type 2 Building Mounted Banner – Wall Mounted

Ex: Type 2 Building Mounted Banner – Wall Mounted

Ex: Type 2 Building Mounted Banner – Wall Mounted

Request Form for Outdoor Banners

*Requests for banners must follow the University of Alabama at Birmingham’s Procedure Guidelines.

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Please note: Once the request is approved, it is still the requester’s responsibility to purchase the banners and contact Facilities to arrange and pay for installation. Please direct any questions to marketing@uab.edu.

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