Promotional Items and Apparel

All UAB units ordering promotional items (e.g. pens, tote bags, mugs, etc.) or apparel with UAB (state) funds are required to order from a University Purchasing-approved vendor and obtain approval from the Office of Marketing and Communications prior to completing an order. This is required regardless of whether or not UAB trademarks are displayed on the promo items or apparel.

Step 1: Select an Approved Vendor

All promo items and apparel purchased using UAB (state) funds must be sourced from a University Purchasing-approved vendor. These approved vendors are also CLC licensed to produce UAB trademarks. If non-UAB (non-state) funds are being used to purchase promo items and apparel that feature UAB trademarks, you may use any vendor that’s currently CLC licensed for UAB.

View Approved Vendors

Step 2: Obtain Cost Estimate + Art Proof

Obtain a cost estimate and a vendor-provided art proof that adhere’s to UAB’s brand guidelines.

Step 3: Submit a Marketing Approval Form

Submit a Marketing Approval Form before proceeding with the vendor. You will be required to upload a PDF of the vendor-provided art proof, as well as details regarding cost, quantity, and purpose. Marketing approval is required regardless of whether or not UAB trademarks are displayed on the promo items or apparel.

Marketing Approval Form

Step 4: Marketing Review and Approval

All submissions are reviewed by the Office of Marketing and Communications to ensure:

• Use of approved and licensed vendors
• Appropriate use of UAB trademarks and brand
• Compliance with legal guidelines

Following the review, you will be notified if your request is approved or requires any changes.

Step 5: Place Your Order

Once marketing approval has been granted, you may proceed with the vendor to produce your order.